1. What factors account for i-mode's overwhelming successin Japan?
1) 회사의 당면과제 선정
우선 NTT DoCoMo 사(社)는 당시 휴대폰 시장에 대한 명확한 분석으로 앞으로 회사가 나아가야 할 방향을 정확히 제시하였다. 휴대폰 도입율이 급속히 증가하던 1990년대 후반, 핸드폰 보급의 정체현상을 완화화기 위한 제품을 모
Analysis of KOREA and JAPAN’ Beer market
The strategy of JAPAN beer in domestic market
Introduction of Beer
Stereotype Of Beer
Two Types Of Beer
| The Beer Standard Of Molt Content |
Korean beer has been known to be flat, tasteless, and watery!
The strategy of JAPAN beer in domestic market
ㅣ Japan beer market_ Dry war
Japan beer market share
(Early 1980s)
Gulf War in the early 1990s.
No military support
Only Financial support
Comparison with Germany
Nationalism VS Nazism
War: Militarism > Nationalism
Elite-based idea
Elites in power again
No cause for the war
Japan’s restraint results from BANDWAGONING!
Definition of bandwagoning
Conditions favoring bandwagoning
Bandwagoning Japan and its security policy
Japan, Poland, the United Kingdom and the United States.
The first International Labour Conference held in Washington in October 1919 adopted six International Labour Conventions, which dealt with hours of work in industry, unemployment, maternity protection, night work for women, minimum age and night work for young persons in industry. A Committee of Experts was set up in 1926 as a superviso
Starbucks Corporations is a Seattle based coffee company, which buys roasts and sells coffee drinks. For last 30 years, The company had enjoyed phenomenal growth and become one of the great retailing stories of recent history. It is said that Starbucks has strongly influenced on the people’s life style that it is not hard to see people walking on the street with a packaged coffee drink and spen
1. Introduction: Summary of Pachinko
"Pachinko" by Lee Min Jin is a multigenerational family saga that covers the period from 1910, when Korea was colonized by Japan, to the 1980s. The novel explores the impact of colonialism on the lives of the characters, particularly those of Korean descent.
Cause
Dramatically decline of NY capital
Out flow of US capital
Stopping Economic aid
Indication
∎ The greatest damage in the world
∎ Corporate failure
∎ Unemployment soared
∎ Domestic production fell sharply
∎ Sharp decline of foreign exchange reserves
No worry!!!! He’s coming soon…
∎1930 bruning cabinet
∎
PD/NO Matrix
National organizations (NOs)
▽
financial, legal and administrative matters
Product division(PDs)
▽
development, production and global distribution
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
P&G는 "현재와 다음 세대를 위하여 전세계 소비자들의 삶의 질을 향상시키는 최상의 품질과 가치를 지닌 브랜드와 서비스를 제공한다" 라는 경영목표 하에 더 많은 지역의 더 많은 소비자들의 삶의 질을 보다 완벽하게 향상시킬 수 있도록 노력합니다.
1837년 미국의 오하이오주 신시내티에서 동서지간